Network Marketing

Apr 7 2010

Do You Know Your Lifetime Customer Value?

Do you know what a customer is worth? By that, I don’t mean the value of a single sale, but rather the ongoing value of their business and the value of their referrals over time.

This is called your “lifetime customer value”.

So, why is this important?

Because you probably underestimate the value of your customers and focus too much on finding new ones instead of making sure you keep those you already have.

In fact, a survey done by marketing guru, Dan Kennedy, showed that the largest single reason businesses lose customers is because the customer does not feel their business is appreciated.

An amazing 68% of all lost customers are lost for this reason alone.

We all know that it is far less costly to keep a customer than to find a new one, but we still tend to take our customers for granted and focus on finding new ones.

Why do we do this?

For most of us, it’s too time consuming or costly to call each of our customers every month, take them to lunch or otherwise show them we appreciate them.

Once you understand the concept of “lifetime customer value”, you can then see how important it can be to stay in touch and build those personal relationships that can last for years.

When you send people personal notes of appreciation with no other agenda or commercial messages, you will shock and impress them.

Send birthday cards, thank people for taking the time to meet with you, thank them for an order, thank them for a referral, send “nice to meet you” notes to people you just met, and more.

In fact, look for reasons and ways to appreciate your customers on a personal level and it will come back to you many times over because no one else does it.

Whether you do this manually yourself or whether you use an automated system like we have available doesn’t matter – just make sure you do it!

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By Jeanette • business • 0 • Tags: , , , , , ,

Mar 12 2010

You May Have Something In Common With Donald Trump & Warren Buffett

Are you already in or are you considering joining a network marketing company?

If so, you have something in common with both Donald Trump and Warren Buffett. Both of them have bought MLM companies – and of course, “The Donald” put his name on his ;)

In the 1980’s and 1990’s network marketing had somewhat of bad reputation, but. . .

the industry has progressed a lot since then and now it is the best choice for most people don’t have much time or money to invest who want another income to supplement or replace their job.

And that’s not all, I’ll bet you didn’t know that network marketing companies are regulated by the FTC, just like franchises?

Any network marketing company not in compliance with the law will be shut down, so these days the industry is totally legitimate.

And, it gets even better. Most MLM companies have great systems in place for you to use, just like an expensive franchises.

That does not mean you will get rich quick or that you will make money without doing anything.

It is still a business after all, and like any business, it takes some time, money and effort to make it profitable.

The biggest problem is that it costs so little to get started, people can forget to take it seriously.

Where you wouldn’t quit at the first sign of difficulty if you spent $500,000 on a franchise, if you got into an MLM company for a few hundred dollars, it’s too easy to quit. So stay consistent, follow the proven systems and don’t quit!

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By Jeanette • Uncategorized • 0 • Tags: , , , ,

Feb 19 2010

The Amazing Story Of A Home Business That Beats Walmart On Price!

You already know that Walmart has the lowest prices. Many retailers, both big and small, have gone out of business trying to compete with them on price, so how could a home business ever do it?

And, to be clear, this story is not about a home business being just a bit under Walmart’s prices, it’s about being 75% under their prices – selling at only 1/4th of Walmart’s price.

If you think this must be about selling some obscure product nobody wants, it’s not. Walmart has 120 feet of shelving, from top to bottom, filled with this product in their Super Stores….

The story begins in a garage back in 2004.

Two guys have decided to start a business creating and selling this product in an entirely new way – using the Internet.

Just like another company you already know, called Netflix, who changed the video rental industry forever, they are changing their industry in the same way – offering their product for less money and in a more convenient way than going to a store.

So what’s the product?

It’s greeting cards.

At $7.5 Billion, the greeting card market is even bigger than video rental market. Netflix was started in a garage a little over 10 years ago and in 2009, they passed $1.67 Billion in sales.

While Netflix never offered you any way to be a part of their success, this card company is structured very differently – as a network marketing company.

That means, anyone, including you, can for one time investment of under $400, be in competition with Walmart undercutting them by 75%! How cool is that.

Check out these facts:

Walmart Super Stores stock 3,276 different cards that take up 120 linear feet of aisle space, top to bottom. The vast majority of their cards (Hallmark) sell for between $2.23 – $2.84. They have a few $1.00 cards and a few $5.00 cards but 95% of them are in this range. So, let’s call it an average sales price of $2.50.

As a distributor for this company, you can sell one single card for 62 cents! That’s less than 1/4th Walmart’s price! But that’s not all, it gets even better. You have:

• More Variety – You can pick from over 15,000 cards from your computer. You can even search by keyword. Looking for a card with a dog on it, put “dog” in the search field and you’ll find cards with dogs. More choices, quicker, and never leave home.

• Customization – You can upload photos to be printed on the front or inside of your cards to make them really personal. Your message can also be in your own handwriting with your own signature. Show people you really care about them.

• Convenience – Shop from your computer in your pajamas. Pick a card from the catalog, create your own, or just add photos. Do it before 11:00 PM and your card will be printed, folded, addressed, stamped and taken to the Post Office for you – the very next day – for no extra charge!

• Add a Gift – Choose from hundreds of gifts or gift cards and have a gift sent with your card. Appropriate and inexpensive gifts for men, women, children, babies, pets, business associates along with special occasion and holiday gifts.

• Reminders – Your system will remind you of all important dates and make sure you never forget to send a card again.

Millions of people and businesses need a service like this to make building and maintain relationships cheaper, more convenient and automatic.

As a home business opportunity, just think about it and tell me if you think, ever in your entire life, you will run across a business opportunity with such substantial advantages over its competition?

Your opportunity comes from showing this system to others who might be interested in using it or in the opportunity itself. When someone signs up, you make immediate income and also get paid a residual income on all the cards and gifts they ever send.

Your market is huge and untouched – hardly anyone has ever heard of this company. Consider that:

• 40 – 50 Million people are looking for some additional income in today’s economy
• 15 Million network marketers can use this to build the businesses they have
• 14 Million small businesses can use this system to get more referrals and business from their existing customers.

So, can YOU do it? When you have a friend or business associate on the phone by their computer, this is all you do:

1. Have them go to your personal web site for this business
2. Have them click on the “play” button to watch a video
3. Have them click the “send a free card” button & listen as they are shown how to send a card
4. Call a recorded message explaining how to get started

That’s it. Call me at 720-890-8760 and I’ll give you a free demo account and show you.

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By Jeanette • Uncategorized • 0 • Tags: , ,

Feb 10 2010

One Question To Evaluate Any Network Marketing Opportunity

One Question To Evaluate Any Network Marketing Opportunity

Network marketing is the best way for most people way to get an income started so they can have the time, freedom and money to live the life of their dreams.

Most people don’t have or can’t get the funds to start or buy a traditional business or franchise, so network marketing is their only way to have their own business.

That said, how do you know which of the hundreds or thousands of opportunities to choose?

A series of posts on this blog called “12 Steps To Your Dream Life” goes through a series of criteria to help you decide, but before getting into the level of detail listed there, there is one question you can ask yourself first as an initial screening.

It is. . .

“Would you, yourself, buy the product or service being offered, at that price, if there were no business opportunity attached to it?”

Don’t get involved with any company selling a product or service you would not buy yourself. It’s hard enough to build a business, but without having a passion for the product or service being sold, it’s almost impossible. It becomes too easy to quit.

Secondly, ask yourself if you would buy and use the product or service at the price it is being offered at? And, I don’t mean your special price as a distributor, but the “retail” price. If the answer is “no” on price, that means people will only get involved for the opportunity.

It’s a lot easier to build a business offering a product or service if that product or service stands alone as a good value.

You will probably find this question to be an excellent and quick way to evaluate dozens of opportunities. Most of them will probably not make it through that screening.

For those that do, spend the additional time to evaluate the business further with the ten questions in posts 9, 10 & 11 of the “12 Steps To Your Dream Life” series.

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By Jeanette • network marketing, start home business • 0 • Tags: ,

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